Career.io
2024
Web App
Career.io is an all-in-one career development platform designed to guide users through every stage of their professional journey. From setting career goals to securing a job, the platform offers AI-driven tools to streamline the process. Its flagship product, Resume.io, 3 millions of users worldwide through a subscription model.
Objective: Increase the Lifetime Value (LTV) of paying users by enhancing the subscription’s perceived value and extending retention.
Solution: To drive higher engagement and retention, I designed and launched a suite of services that expanded Career.io beyond resume building, covering the entire job search and career growth process: Recommended Jobs, Job Tracker, Explore Careers, Job Search Method, Career Profile. Each feature was carefully designed to address pain points in career planning, improve user engagement, and create upsell opportunities.
Result: +15% increase in LTV, driven by higher retention and engagement.
• Increased ARPU, leveraging premium add-ons like automated job applications.
• Stronger acquisition, as new services attracted users beyond Resume.io’s core audience.
