Afisha
2018
Web App,
iOS and Android Apps
Afisha is one of Russia’s leading lifestyle and cultural media platforms, as well as the country’s largest movie ticketing service. The company sought to revamp its digital strategy and improve user experience across Afisha.ru (7M MAU) and the Afisha mobile app (700K MAU)
Objective: Redesign and optimize Afisha’s web and mobile platforms to increase screen views per session, retention, and ticket conversions.
Solution:
• Complete platform redesign – Improved usability and visual consistency across web and mobile.
• Unified design system – Created a scalable design framework for seamless cross-platform experience.
• User research & data-driven UX improvements – Identified audience behaviors to enhance discovery and booking flows.
Result:
Afisha.ru:
• Increase in time on site +71%
• More screens per session+26%
• Boost in ticket conversion rate +83%
Afisha mobile app:
• Increase in ticket conversion rate +300%
