Culture & Entertainment Media with Ticketing Services
Afisha
2018
Web App,
iOS and Android Apps
Afisha is one of Russia’s leading lifestyle and cultural media platforms, as well as the country’s largest movie ticketing service. The company sought to revamp its digital strategy and improve user experience across Afisha.ru (7M MAU) and the Afisha mobile app (700K MAU)
Objective: Redesign and optimize Afisha’s web and mobile platforms to increase screen views per session, retention, and ticket conversions.
Solution:
• Complete platform redesign – Improved usability and visual consistency across web and mobile.
• Unified design system – Created a scalable design framework for seamless cross-platform experience.
• User research & data-driven UX improvements – Identified audience behaviors to enhance discovery and booking flows.
Result:
Afisha.ru:
• +71% time on site
• +26% screens per session
• +83% conversion rate
• +300% mobile app conversion
© Yuriy Malugin 2026
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